What Is Drip Marketing

With examples

Do you wish that there was a way to save time and money? Well, there is. Drip marketing campaigns. They are fully automated and fully responsive to actions from your current and potential customers!

 Want to learn more? Keep reading! 

What Is Drip Marketing?

Drip Marketing is a method of communication that sends or “drips” a pre-written set of messages to current or potential customers over time. These emails are typically done automatically and start to send after your business has received some form of communication from your audience. Typically, your business will receive contact information after your audience has taken an action to submit it somewhere on your website. From that point, the contact information will be processed into an automated email list, and will then start an email campaign. 

There are typically 2-5 emails sent per campaign. 

Drip Marketing typically starts in one of two ways.

  1. The message follows an added piece of demographic information such as your work email address found off of the internet. An example of this could be “Lawyers Near Me” (Click here to read more about “Near Me” searches).

  1. The messages are dripped as a result of the recipient such as clicking on a promotional link in your welcome email.
  • Once a recipient has given their personal contact information in any way on your website, they will be enrolled and your drip marketing campaigns will happen automatically. 

Different Ways To Drip Market

There are many ways to gain information from potential customers. 

The most common ways that you have probably experienced drip marketing is through email, direct mail, and even social media. 

Some methods that businesses use to gain your contact information are through:

  • Placing an order through websites
  • Signing up for reward accounts
  • Signing up for email notifications
  • Registering for a virtual event
  • Engaging with customer service chats on websites
However, drip campaigns don’t stop there. Drip campaigns are also used to reach out to your customers on specified dates and events. These include:

  • Welcome messages
  • Order and shipping notifications 
  • Subscription renewal 
  • Reordering prompts 
  • Special occasions such as Birthdays, Anniversaries, and other special events

What Are The Benefits?

Now that we know what drip marketing is and how it happens, let’s take a look at the most common benefits of drip marketing. 

Drip marketing can help your business boost sales. This happens by turning website visitors into customers, increasing repeat customers or purchases, and re-engaging your current customers. 

This happens through frequent communication. When you communicate with your audience, you will build a relationship. This will also be a great example of how your business will be attentive and available for their needs! Drip emails will accompany each potential customer from your sales pipeline which includes processes like welcoming drips, onboarding processes, and even abandoned customer carts online. 

Another important aspect of drip marketing to remember is that these campaigns are targeted. This means that they are based off of a specific action performed by the potential or current customer. 

Drip marketing campaigns are also prewritten, automated, and on a preset schedule that responds to any website action for you. Drip campaigns are marketed for success, efficiency, and are very cost and time effective. 

If you would like to know more about Drip Marketing Campaigns and what they can do for your business, contact Stradigi today. Click here to act now!