Stradigi Blog

How To Stand Out From Your Competitors

As A Roofing Business

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How To Stand Out From Your Competitors As A Roofing BusinessWow, congratulations on owning your own business! No matter the category, running any business is hard. This is exactly why here at Stradigi, we believe that it’s essential for your business to stand out from your competitors. Once you’ve ...
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Why Does My Business Need A Mission Statement

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Why Does My Business Need A Mission StatementWhen creating a small business or updating your business website, it's common to overlook a few important key factors for your website. Such as the importance of having a strong mission statement for your business. Mission statements create a strong ...
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What Is Customer Experience

And Why Is It Important For Your Business

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What Is Customer ExperienceAnd Why Is It Important For Your BusinessHave you ever had an experience somewhere that made you feel great? Maybe it was a great waitress at a restaurant. Or, maybe it was an employee that found you a product that was out of stock. Either way, you had a great customer ...
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How to Nurture Leads

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How ToNurture LeadsWhat Is Nurturing Leads?Lead nurturing is one of the most important steps in any process of lead management.Lead nurturing is a form of inbound marketing, that is, a complex process of developing and maintaining a relationship with your customers or prospective customers at every ...
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What Is Drip Marketing

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What Is Drip MarketingWith examplesDo you wish that there was a way to save time and money? Well, there is. Drip marketing campaigns. They are fully automated and fully responsive to actions from your current and potential customers! Want to learn more? Keep reading! What Is Drip Marketing?Drip ...
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What is an "About Us" Page

And Why Is It Important

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What Is An About Us PageAnd Why Is It Important?IntroductionDo you want to showcase your business history? Or maybe you want to have a strong first impression on website visitors and potential customers. Well, no matter the reason, an “About Us” page is crucial for any business website. An “About ...
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How Much Should I Spend On Marketing My Small Business

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How Much Should I Spend on Marketing My Small BusinessMarketing can seem overwhelming for any business. Since marketing is complex, it requires multiple critical decisions for how you want to market, your marketing budget, and your marketing goals - click here for more information. Hopefully, you ...
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The Top 5 Reasons Why Small Businesses Need To Be Found Online

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Top 5 Reasons Why Small Businesses Need To BeFound OnlineAre you taking advantage of online resources for your small business? Well,  whether you are a brand new business or an existing one with 15+ years, being found online helps your business generate success.Because many small, local businesses ...
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How To Make A Small Business Budget

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How To Make A Small Business BudgetAny successful business has a business budget.For your small business, it is crucial that you have a business budget in place. A business budget is a spending plan for your business based on income and expenses. This helps you keep costs under control and grow ...
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How To Conduct A Website Audit

For Your Small Business

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How To Conduct AWebsite AuditDo you want to know how your website is performing? Maybe you haven’t had a website audit in a while, or, maybe you have never had one before.. No matter the reason,  a website audit is always a great thing to do for your business. Website audits help you see where your ...
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Client Spotlight - Smart Contractors

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Smart Contractors is a family-oriented business, based in Attica, Indiana that offers landscape, concrete, and hauling services. New owner and operator John Ahrens, along with his wife Nina and their three kids, have relocated from the Chicago area to Lafayette, Indiana. John attended Joliet ...
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Faith. Field. Feast.

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Faith. Field. Feast.For fifteen years, the Tapolci family has supported less fortunate kids in the Greater Pittsburgh Area. Personally and through their many businesses, they give back.Stradigi Virtual Marketing is one of these businesses.Over the weekend, the Tapolci Family attended an annual farm-...
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What Should I Know Before Hiring A Marketing Agency

For My Local Business

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IntroductionAre you a business owner looking for a marketing agency but don’t know how to prepare? This is often a concern by many of our onboarding clients! There are many benefits of marketing agencies no matter the size, age, or industry of your business! However, there are also many options and ...
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What Is 'Near Me' Technology

And Why Do All Local Businesses Need It

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What Is 'Near Me' TechnologyAndWhy Do All Local Businesses Need ItHave you ever thought about a service or product that you needed and the first thing you do is run to Google?You type in the words and let Google handle the rest -“Marketing near me.”Well, you are not alone. In fact, your customers (...
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Why Should I Hire A Marketing Agency?

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Why Should IHire a Marketing Agency? Do you ever feel like you get so busy running your business that you can’t dedicate time to marketing? Between marketing trends, staying in the loop with a constantly growing marketing industry, or simply, you might just not have the time to market your business....
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Local SEO vs. Search Ads

Which Is Right For Me?

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Local SEO vs. Search adsWhich Is Right For Me?Have you asked yourself, are SEO or Search Ads better for my small, local business? Or maybe you are torn between the pros and cons of the two which has led you to be unsure as to where you should spend your time and money. The truth is, sometimes it ...
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What Are SEO's

And Why Are They Important

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StradigiWhat Are SEO’s And Why Are They Important?IntroductionHave you heard about how SEO can help drive traffic to your website? Or maybe you want to learn about what SEO is but aren't really sure where to start.  No matter where you are in your journey, Stradigi is here to help. We believe that ...
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How To Make A Google My Business Profile

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How to Make a Google My Business ProfileIntroductionA Google My Business Profile is a necessary step in your marketing.  This free listing profile allows you to provide details about your business. This includes photos, location, services, products, hours of operation, reviews, and more.When ...
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Top 10 Ways To Grow Your Local Business

Through Online Marketing

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10 Ways To Grow Your Local Business Through Online MarketingIntroductionAre you a new business trying to get noticed? Or maybe you are an existing company that wants easier, faster, more cost effective ways to obtain leads or reach new audiences. Well, online marketing is for you. Actually, online ...
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Top 7 Business Trends

To Adopt in 2022

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The Top 7 Business TrendsTo Adopt In 2022What is a business trend?A business trend is a general change in the way business is changing. This is a shift or change in the business dynamics within the whole industry. Business trends tend to drive enterprise-wide strategic decisions and are the result ...
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The Importance of Google My Business

And How It Can Get You More Customers

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 The Importance of Google My BusinessAnd How It Can Get You More CustomersDo you want to get more visibility on Google but have no idea where to begin? Well, look no further. The first thing that you should have is Google My Business (GMB). Since Google is the world's most visited website holding ...
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Online Marketing Service

The Third Part Of Our Marketing Triangle

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                                                                       Online Marketing ServiceThe Third Part of Our Product TriangleIntroductionAre you experiencing monthly revenue fluctuations? You’re not alone; most local business owners deal with this. This stems from a lack of consistent sales,...
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The Pain Of Uncertainty

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The Pain of UncertaintyA solution for Your Business NeedsIntroductionWhat is the biggest pain of any entrepreneur? The answer is uncertainty. In any local service business, you need consistency, more specifically, consistent revenue. However, most local, small, business owners monthly revenue is ...
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The Importance of Online Presence and Lead Generation For Local, Small Businesses - Part 3 of 3

How an Online Presence and Lead Generation Improve Your Business

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IntroductionHere at Stradigi, we believe that it is a necessity to have an online presence and lead generation. A lead is someone who shows interest in your company. This could be someone searching for your service or someone just familiarizing themselves with information about it.An online lead ...
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How is Your Online Storefront? - Part 2 of 3

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Part 2 of 3The Online StorefrontIntroductionHave you already completed the steps to part one and you still aren’t getting leads? If so, we need to take a look at your online storefront.  An online storefront is the entry way for your target market to find your business and services. This is ...
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The Foundation Of It All - Part 1 of 3

Why Marketing is the Main Foundation Of Any Local business

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The Foundation Of it All A Marketing DepartmentPart 1 of 3Introduction- This week, Stradigi will teach you the steps on how to effectively market and grow your local small business. This will create and produce steady revenue, eliminating those ebbs and flows for any business owner.                 ...
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Why Local Search is A Must For Small Businesses

Get Found When Consumers Perform Google Local Keyword Searches

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Get Found When consumers Perform Google Local Keyword Searches.Local Google keyword search A.K.A. local SEO (" Search Engine Optimization") is among the most reliable means to market your service to consumers in your local area. You offer your services, and the moment consumers are looking for a ...
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The Best Ways to Promote Your Business Locally in Today's Market

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The Best Ways toPromote Your Business Locally in Today’s MarketIntroductionIn today’s market, the competition for local customers is fierce. Obtaining and winning customers requires a few methods and tactics. The key when promoting your small business locally is to focus on your targeted marketed ...
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How Do I Identify My Target Audience?

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“When you speak to everyone, you speak to no one.” – Meredith Hill CEO, Institute for Travel EntrepreneursWhen you recognize that everyone is not your customer and figure out who your customer is, that's when your business will transform. But how do you determine WHO your customers are? This is ...
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Why You Need to Assess and Audit Your Digital Marketing Efforts

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From taxes to employee performance, you are constantly auditing, assessing, and looking for ways to improve all aspects of your business. But when was the last time you performed a digital marketing audit? Or maybe the more accurate question is: have you even conducted an audit?While it may seem ...
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Marketing Campaigns Will Always Deliver More Results

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When you fall in love with a Netflix series or leave the movie theater feeling a flurry of emotions, this is a direct result of quality storytelling. The way a story latches itself to our minds and becomes impossible to forget is a remarkable thing.The same principles of storytelling are at play in ...
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Is Your Online Presence Optimized For Google Searches?

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Your website is oftentimes the very first impression you make on your customers, essentially, it’s the face of your business. Even though you might have the most aesthetically pleasing website with beautiful graphics and a user-friendly interface, if your customers can’t find you, it’s all out the ...
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Why Local Search Is A Must For Small Businesses

Get Found When consumers Perform Google Local Keyword Searches.

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Stradigi is the preferred online marketing solution For Entrepreneurs, By Entrepreneurs. Our plug-and-play method of marketing eliminates the ebb and flow of revenues that many local businesses experience. Stradigi delivers the highest potential growth while reducing marketing costs by fifty ...
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How To Convert Website Visitors Into Leads

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All businesses can have success driving many online visitors to their site. But the great ones know how to convert those visitors into leads. The key is being strategic in your effort to convert visitors into leads. We will discuss how to drive more website traffic to your site and convert them ...
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Top 5 Benefits of Web Optimization

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Web optimization, widely known as search engine optimization (SEO) also, has been an absolute task for any individual or business company who wants to get them and their business company ranking higher in search engines. It is being adopted as an online marketing strategy because of its efficiency....
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How Retailers Can Thrive in eCommerce

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With eCommerce becoming more of a booming industry year after year, brick and mortar retail giants are falling hard. Digital and eCommerce are definitely causing significant disruption in the world of retail.Over the last year, we have seen over 9,300 store closures with major retailers filing for ...
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Is Your Business Making Use Of Snapchat?

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2021 is still fresh, but we can look at the 2020 figures to see just how powerful Snapchat really is. As of June 2019, Snapchat had more than 200 million active daily users, meaning that more than 200 million people actively sign in to their Snapchat accounts each and every day. This shows just the ...
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Reasons to Have a Digital Marketing Strategy in 2021

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There are several digital marketing innovations that have made their way into the year and are considered top priorities for business owners in 2021. In order to be competitive in today's industries, it is important to have a good digital marketing strategy in place. This means you may have to ...
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The Role Of Digital Marketing For Business Growth

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Every business owner wants to succeed and thrive. You want your company to last long. To ensure this, you have to keep up with the trends and make sure you stand out from the competition.From Traditional To DigitalOne way of doing this is to have an effective marketing strategy. It is important to ...
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How to Launch a Successful Facebook Ad Strategy

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When you use social media advertising for your business, then running a successful Facebook ad strategy is vital. Facebook ads happen to be one of the cheapest and most easily trackable forms of online advertising available. For this reason, many small businesses are turning to Facebook ads to ...
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Professional Digital Marketing Is The Ideal Solution For Growing One's Small Business

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Many people dream of one day starting their own business, and why not? Who doesn't want to be in charge, set their hours, and decide what jobs they want to take on? As such, lots of folks eventually act on their vision and start up a sole proprietorship. Regardless of whether the organization is a ...
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Preparing For The Biggest Digital Marketing Trends Of 2021

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Staying on top of marketing in 2021 means staying on top of the latest marketing trends. To fall behind in digital marketing means to allow your competition to get ahead, which will have you playing catch-up throughout 2021 and beyond. Each year sees its own unique marketing trends, and it’s never ...
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Ways To Build A Brand And Grow Your Business

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Many people dream of one day owning their own business, and who can blame them really? There are a lot of perks that come along with the venture. For instance, proprietors get to choose what projects to take on, whom they want to work for, and what members they want on their team. Not to mention, ...
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Why Google Favors Strong Brands

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It isn't always easy to define a brand. Many times, people define a brand as being the tangible sum of its product's attributes. However, a brand isn't always something offering a product, a brand may also be offering a service, so this definition wouldn't be considered entirely accurate.When you ...
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