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How Do I Identify My Target Audience?
“When you speak to everyone, you speak to no one.” – Meredith Hill CEO, Institute for Travel EntrepreneursWhen you recognize that everyone is not your customer and figure out who your customer is, that's when your business will transform. But how do you determine WHO your customers are? This is ...
Why You Need to Assess and Audit Your Digital Marketing Efforts
From taxes to employee performance, you are constantly auditing, assessing, and looking for ways to improve all aspects of your business. But when was the last time you performed a digital marketing audit? Or maybe the more accurate question is: have you even conducted an audit?While it may seem ...