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How Do I Identify My Target Audience?

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“When you speak to everyone, you speak to no one.” – Meredith Hill CEO, Institute for Travel EntrepreneursWhen you recognize that everyone is not your customer and figure out who your customer is, that's when your business will transform. But how do you determine WHO your customers are? This is ...
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Why You Need to Assess and Audit Your Digital Marketing Efforts

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From taxes to employee performance, you are constantly auditing, assessing, and looking for ways to improve all aspects of your business. But when was the last time you performed a digital marketing audit? Or maybe the more accurate question is: have you even conducted an audit?While it may seem ...
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Marketing Campaigns Will Always Deliver More Results

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When you fall in love with a Netflix series or leave the movie theater feeling a flurry of emotions, this is a direct result of quality storytelling. The way a story latches itself to our minds and becomes impossible to forget is a remarkable thing.The same principles of storytelling are at play in ...
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Is Your Online Presence Optimized For Google Searches?

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Your website is oftentimes the very first impression you make on your customers, essentially, it’s the face of your business. Even though you might have the most aesthetically pleasing website with beautiful graphics and a user-friendly interface, if your customers can’t find you, it’s all out the ...
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Why Local Search Is A Must For Small Businesses

Get Found When consumers Perform Google Local Keyword Searches.

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Get Found When consumers Perform Google Local Keyword Searches.Local Google keyword search A.K.A. local SEO (" Search Engine Optimization") is among the most reliable means to market your service to consumers in your local area. You offer your services, and the moment consumers are looking for a ...
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How To Convert Website Visitors Into Leads

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All businesses can have success driving many online visitors to their site. But the great ones know how to convert those visitors into leads. The key is being strategic in your effort to convert visitors into leads. We will discuss how to drive more website traffic to your site and convert them ...
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Top 5 Benefits of Web Optimization

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Web optimization, widely known as search engine optimization (SEO) also, has been an absolute task for any individual or business company who wants to get them and their business company ranking higher in search engines. It is being adopted as an online marketing strategy because of its efficiency....
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How Retailers Can Thrive in eCommerce

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With eCommerce becoming more of a booming industry year after year, brick and mortar retail giants are falling hard. Digital and eCommerce are definitely causing significant disruption in the world of retail.Over the last year, we have seen over 9,300 store closures with major retailers filing for ...
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Is Your Business Making Use Of Snapchat?

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2021 is still fresh, but we can look at the 2020 figures to see just how powerful Snapchat really is. As of June 2019, Snapchat had more than 200 million active daily users, meaning that more than 200 million people actively sign in to their Snapchat accounts each and every day. This shows just the ...
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Reasons to Have a Digital Marketing Strategy in 2021

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There are several digital marketing innovations that have made their way into the year and are considered top priorities for business owners in 2021. In order to be competitive in today's industries, it is important to have a good digital marketing strategy in place. This means you may have to ...
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The Role Of Digital Marketing For Business Growth

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Every business owner wants to succeed and thrive. You want your company to last long. To ensure this, you have to keep up with the trends and make sure you stand out from the competition.From Traditional To DigitalOne way of doing this is to have an effective marketing strategy. It is important to ...
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How to Launch a Successful Facebook Ad Strategy

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When you use social media advertising for your business, then running a successful Facebook ad strategy is vital. Facebook ads happen to be one of the cheapest and most easily trackable forms of online advertising available. For this reason, many small businesses are turning to Facebook ads to ...
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Professional Digital Marketing Is The Ideal Solution For Growing One's Small Business

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Many people dream of one day starting their own business, and why not? Who doesn't want to be in charge, set their hours, and decide what jobs they want to take on? As such, lots of folks eventually act on their vision and start up a sole proprietorship. Regardless of whether the organization is a ...
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Preparing For The Biggest Digital Marketing Trends Of 2021

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Staying on top of marketing in 2021 means staying on top of the latest marketing trends. To fall behind in digital marketing means to allow your competition to get ahead, which will have you playing catch-up throughout 2021 and beyond. Each year sees its own unique marketing trends, and it’s never ...
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Ways To Build A Brand And Grow Your Business

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Many people dream of one day owning their own business, and who can blame them really? There are a lot of perks that come along with the venture. For instance, proprietors get to choose what projects to take on, whom they want to work for, and what members they want on their team. Not to mention, ...
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Why Google Favors Strong Brands

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It isn't always easy to define a brand. Many times, people define a brand as being the tangible sum of its product's attributes. However, a brand isn't always something offering a product, a brand may also be offering a service, so this definition wouldn't be considered entirely accurate.When you ...
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